PSA Academies and VITHIT today announced an agreement that will see the Irish-based healthy sports drink provider come on board as a key partner for the 2019 Irish Rugby Academies, running at four top venues (Roscrea 7th-12th July, Limerick 14th-19th July, Kilkenny 11th-16th August and Westmeath 18th-23rd August) nationwide through July and August.
As part of the partnership deal, the PSA Academies Healthy Academy Pop Up Shop, a popular feature of the high-performance programme, will exclusively stock the VITHIT sports drinks range. In addition, the VITHIT brand is also set to appear on the Academy Player kit and within the Sports Nutrition module covered at the Academy by leading experts Titan Wellness.
PSA Academies, who recently announced an Irish merger with the RugbyCamps.ie brand established by ex-Munster player Johne Murphy and Johan Taylor, have seen a surge in booking interest for their Irish Academies this summer, with over 350 players already booked in from more than 42 Irish club and school sides plus seven overseas countries.
Speaking about the exciting new partnership, PSA Academies’ Managing Director Graham Ross said; “We’re delighted to bring VITHIT onboard as a key partner for our Irish Rugby Academies this summer. Our commitment to healthy sports nutrition is a key element of our camp programme, so having such a fantastic Irish brand involved in this space is a great boost. We look forward to promoting the benefits of the VITHIT product range via our Healthy Academy Pop Up Shop and the Sports Nutrition content at the Academies.”
Johne Murphy, Rugby & Sales Director UK/Ireland for PSA Academies added; “It is great to have VITHIT coming in as a key partner brand for our Irish Academies. Not only is the product hugely popular with our players as part of the Healthy Academy Pop Up Shop that we offer but it is a great example to our players of an Irish success story in the sports nutrition market. We look forward to working with Gary and his team to make this summer a real success.”
Representing VITHIT, founder Gary Lavin, said; “We’re excited to be partnering with PSA Academies for their Irish Rugby Academies this summer. When considering the opportunity, we were really impressed by the commitment to healthy sports nutrition that runs through the PSA Academies camp programme. These principles, which are so important to athletes of all ages. match those of the VITHIT product and brand, so we’re looking forward to bringing them to life as part of the camp experience.”
For more information regarding this partnership and/or the PSA Rugby Academies this summer, please visit our homepage, contact us via the Contact Us section, email sales@psaacademies.com or call us on freephone 1800 938772.
