BlogRugby Academies

Final ‘Healthy Academy Shop’ partner announced as Irish company Kinetica Sports sign up

By June 20, 2019 No Comments

Following the recent announcement of partnerships with leading Irish sports nutrition brands Irish Biltong and VITHIT, PSA Academies is delighted to welcome Kinetica Sports Nutrition as our third and final partner for the ‘Healthy Academy Pop Up Shop’ at the 2019 Irish Rugby Academies.

Starting with the PSA Rugby Academy Roscrea, commencing on Sunday 7th July, Kinetica will be the exclusive provider of protein bars and milk-based nutrition drinks at each of the four Academies (Limerick 14th-19th July, Kilkenny 11th-16th August, Westmeath 18th-23rd August).  The deal will also see the innovative Irish sports nutrition brand feature on the kit for the Academy Player pack plus as a key brand covered within the sports nutrition content delivered by leading sports nutritionist ex-Munster player Jonny Holland, as part of the Titan Wellness-delivered talks during the 3 or 5 day programme.

This latest partnership announcement arrives as the finalised head coaching teams are announced for the July venues, with a fantastic team of the highly qualified coaches lined up to deliver one of the best high-performance rugby and personal development experiences for young players in Europe this summer.

Speaking about the exciting new partnership today, Johne Murphy, Rugby & Sales Director UK/Ireland for PSA Academies said; “We are thrilled to announce our partnership with Kinetica for the Irish Rugby Academies this summer. To have such a strong and progressive Irish nutrition brand come on board as our third and final Healthy Academy Pop-Up Shop partner is a great boost and we’re looking forward to working with the brand to show our ambitious young players the role that healthy protein bars and milk-based drinks can play in a balanced sports performance diet.”

On behalf of Kinetica, Ann-Marie Brady, Senior Brand Manager said; “Having spoken to Johne and the PSA Academies team about their exciting plans for the high-performance programmes at the Irish Rugby Academies this summer, we’re delighted to partner around the Healthy Academy Shop and overall nutrition education being delivered at the four venues during July and August. We know how important good nutrition is within Youth Rugby and we’re delighted to provide nutritious snacks for the 350 players signed up from over 45 clubs for this summer’s Academies. We feel this partnership is a great platform to really connect with a key target audience for Kinetica.”

For more information regarding this partnership and/or the PSA Rugby Academies this summer, please visit our homepage, contact us via the Contact Us section, email sales@psaacademies.com or call us on freephone 1800 938772.