Established in November 2015 by Philippe Saint-André, Ian Lewis and Graham Ross, PSA Academies has quickly established itself as one of Europe’s foremost high performance sport development businesses.

Launching with the Tignes Rugby Academy in July 2016, PSA Academies has shaken up the youth sports camp market in rugby. This is is a result of delivering a programme that offers a unique, transformative experience for young players. Reinforcing this is a philosophy that focuses on the development of the person as a whole. Because our players are not just a number, we deliver a programme that covers a wide range of areas to truly allow the individual to maximise their overall potential.  A Net Promoter® Score of 71 (against the Global Benchmark of 34) from customers for the inaugural programme was a significant validation of the PSA Academies approach.  In addition, PSA Academies delivered a range of group trips, for youth and elite adult rugby teams. Specifically focussed on high performance, these resulted in a Net Promoter® Score of 75 and an expected rebooking for 2017 of all three groups.

For 2017, PSA Academies is focused on adding to their services, delivering a wider offering that, with new content, resources, locations and partners, will continue to raise the bar for high performance sports development.


To create a leading high performance international sports tours, coaching & personal development business that, by providing customised experiences & expert services, exceeds the needs & expectations of customers of all ranges of age and playing ability.

Philippe Saint-André

Co-Founder & Chairman

A former French Captain and Head Coach of the French National team, not to mention a coach of a Premiership winning team in Sale Sharks, Philippe brings a wealth of experience to the business in high performance sport at an elite level. His passion for the PSA Academies mission can be seen from his hands on involvement in the business.

Ian Lewis

Co-Founder & Director

As CEO of key operational partner Klub Group Ltd (T/A Xplore) and an avid sports fan, Ian (AKA Lewi) has 24 years of experience in building an international youth activities and educational business.

Graham Ross

Co-Founder & Managing Director

A senior business leader (ex Betfair Ireland MD), Graham combines his professional experience with a deep seated sports interest in leading the day-to-day PSA Academies operations.

Johan Taylor

Head of Rugby Programme

Combining top level club playing experience in South Africa and England, with extensive youth and adult coaching experience (IRB Stage 4 Qualified), including as national coach to Sri Lanka (twice Asian Championship winners), Johan plays a leading role in developing and delivering our high performance rugby programmes for individuals and groups.

Johne Murphy

Senior Coach & Sales Manager, UK & Ireland

With a recent career at elite level encompassing Ireland A, Munster & Leicester Tigers, combined with senior club and schools coaching experience in Ireland (IRB Stage 4 in 2016), Johne is in the perfect position to make sure that our programme delivery matches the high performance promise we make as part of our sales commitment to individuals and groups.

Cory Brown

Operations Lead

As an ex-Bay of Plenty underage representative player and Auckland University of Technology BSc in Sport & Recreation graduate, Cory brings his experience as an Xplore Team Leader to PSA Academies, heading up the operational delivery of our individual and groups programmes.


World class isn’t an aspiration. It’s a commitment. With PSA Academies, our players will get the very best in facilities, coaching and knowledge to help them to achieve their maximum potential.
We won’t just tell our players how the top professionals in their sport achieve peak performance. We will use qualified experts and cutting edge technology to show them, in practical, visual, innovative ways.’
Our passion is our customers, from elite adult teams to disadvantaged youth individuals. We are wholly focused on delivering them to the very peak of their athletic and personal capabilities, supporting them every step of the way.
Our philosophy is simple and is based on the principles that make sport great – integrity, honesty, commitment, skill and the love of the game. These guide every aspect of the PSA Academies business and drive our responsibility to all our customers.
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